According to an IBM survey, marketers differentiate interactive content in emails, depending on a buyer's journey stage: Ready to try one? Coupons are the best kind of interactive content that helps in referral marketing. Relationship marketing is all about engaging with your customers. Podcasts and webinars are no less when it comes to creating a good content marketing strategy. It’s almost embarrassing the amount of time we have spent taking random Buzzfeed personality tests. Here is an example of a feedback survey by Outgrow that it uses for feedback from its customers. This plays to our vanity. Interactive content marketing involves using content to engage your audience based on their participation. A great way of improving your customers’ experience on your website is by using chatbots. In the marketing space Hubspot’s Site Grader tool is one of the most well known. Have a look at this interactive poll by Outgrow for the MozCon Event in 2017. Make content relevant by tying it to current events. You can have different strategies, metrics, and tools to work on different kinds of marketing. Here are the top interactive content ideas for the auto industry that are sure-shot to boost your lead generation and conversions. Interactive content can be a great way to make your content stand out from the crowd and to gain both shares and links. But, remember the world doesn’t need another pretty clickable infographic or a simple quiz. Buzzfeed has quite a few interactive quizzes that use a similar format, which are always linked at the bottom of the page. This would make your post more interactive and increase activity on your post. The links to more articles about COVID-19 makes this quiz an example of how to boost the distribution of extremely important content. Their messaging around quizzes is that they’re fun, lighthearted entertainment that you can binge play. For more ideas, Brandwatch has a great list of data visualization tools. Topics like money, weight, time, and calories are obvious examples. And a company that could have easily sunk as a failed startup, ended up selling itself for $170 million, because of this content strategy. There’s no one way to go about it. Interactive content is the next leap forward in the evolution of digital marketing. Quotes By Emotions. Read why marketers are obsessed with integrating interactive design into their content marketing strategy. Interactive Content Ideas For Each Stage Of The Buyer’s Journey . Apart from that, it also nurtures your old customers and encourages them to make the next purchase. Brainstorming New Interactive Content Ideas 1. Here is an example of Dropbox’s referral program that did wonders to its conversion rates. What is content marketing? An ROI calculator is one of the simplest ways to attract affiliates. The quizzes at Buzzfeed are different — they are a main content category, emphasized with a spot on the top navigation menu. Use BuzzSumo’s Content analysis reports to see the top domains across networks for any topic. 1. (Make them laugh, make them cry–you ARE competing with Cats). It’s no Black Friday sale, we know. So, a question like “What is the average lifespan for people” would not create a good calculator. Interactive content is inherently engaging and tends to go viral on social media channels. The animation above, described as a sponsored infographic,has 1.4k social engagements, but many of visualcapitalist’s still maps and infographics have engagements in the tens of thousands. Explore. And we’re sure it will do the same for you. Using ROI calculators are a great way to generate more leads. A recent study by Content Marketing Institute shows that 81% of content marketers say it grabs more attention than static content. Quizzes are quick to produce; they help people feel good about themselves; and they are very shareable. Published in April 2018, we imagine this piece rescuing many movie goers from every universe for years to come. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. As described above, we seem to have a high need to test our intelligence and share our stellar results with our friends. It leverages a curiosity gap of the user and a promise of a sense of greater self-understanding. But it does help to know what they’re looking for and when. It only came online in March 2020 and, at the time of writing, already has 176.1K engagements. This is a clever use of similar information to answer different questions…once the range of weight bearing is established for a breed, it can be easily reframed to create the which breed is right for my weight calculator. Arvind Patil is a Digital Marketer at E2M Solutions Inc, a digital agency specializing in white label SEO, and website design and development. on your website keeps the user engaged and increases dwell time. There are several reasons for this, not the least of which is the fact that people are bored at home, and interactive online experiences are mentally stimulating. See all the locations that were visited thoroughout the TV show ‘Diners, Drive-Ins and Dives’. Here’s another example of Walmart using interactive content to improve their social media presence. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. Chatbots too help users navigate to different sections of the site which increases the number of pages visited. This quiz appeals to people’s affiliations with their interest groups. The key to these posts’ success seems to align with best practices for curation: Make sure you add something of value as you call your audience’s attention to other content. A couple of years ago, this list included a calorie calculator. The result of the calculation is a list of horses appropriate for each individual’s weight. Check out this chatbot created by Outgrow. Their strategy was unlike many of the quizzes that we looked at on other sites. In April 2010, Dropbox users sent 2.8 million direct referral invites! CNN Entertainment steps up with an excellent interactive guide to all of the Marvel movies. You can also improve your podcasts and webinars using polls in-between them. Remember, if it’s trending people want to feel connected to it. BTW, interactive surveys are great because they can generate even more content. Quiz Examples 1. It takes a common yet emotionally-charged topic – gender inequality – and attempts to quantify the problem monetarily. The biggest example that comes to mind when we think of interactive content for social media is, of course, Buzzfeed! This reduces the workload on your personnel as well. Interactive content also makes it easy to optimize your long-form posts. Here’s an example of mint.com, whose blogging is what helped them raise their profile and bring in new business. Of all the interactive content types, quizzes are the most ubiquitous. And this quality content comes in various forms. Quiz: 300 Up For Willian – Test Your Knowledge Of Our Brilliant Brazilian – Chelsea FC, 1. Mostly about the kinds of experiences they should make depending upon their industry. NPR’s version of the How-Educated-Are-You-Quiz has gained 13.8k interactions since it’s launch in 2018. And three excellent approaches to use are infographics, giveaways, and live video. It aligns and concentrates sales and marketing efforts only on those particular companies and contacts that have a higher probability of purchasing its products or services. Is your audience interested in seeing it? Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. That’s done and dusted for sure. Lost the narrative thread of the Marvel Universe? According to founder/CEO Drew Houston, referrals increased signups, And interactive content is a great way of finding such affiliates. You can also use assessments and Outcome quizzes as a way of offering discounts to people. What to create, how to create, who to target – these are questions we struggle to answer all the time. An, Interactive Content Whitepaper For All Industries, Interactive Content Marketing for Digital Agencies, Do’s and Dont’s of Interactive Experiences, Interactive Content for Email List Growth, Interactive Content Marketing For Agencies, How Interactive Content Can Boost User Engagement, How Interactive Content Can Boost Your Social Media Ads, 63% of online users talk to a chatbot without being aware of it, 20 Best Lead Generation Tools You Need to Try Out in 2021, How to Create Content Engagement Strategy With the Right Metrics, 10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. Apart from that, it also contributes to lead generation and brand building. It has 40.2K social interactions. 3 Interactive Content Ideas for 2021. by Ladyjoyce Baguio | Jan 15, 2021 | Creative Design, Marketing, Trends | 0 comments. It develops a sense of loyalty within your old customers and improves your customer retention rate. Share a Joke (Graphics or Text) 6. We can easily conduct quiz/polls using simple software tools such as Google Forms, Classmarker, and Quiz Marker etc. It’s been had 42.4k social interactions. Such kind of interactive content is cost-saving but very effective. Share Your Favorite Book 12. A Few Interactive Content Ideas and Their Value. – Good Horse, Brandwatch has a great list of data visualization tools, 1. Take a look at these highly shared quizzes from the past 12 months: Out of the top five shared quizzes, three are based on age. Chatbots help in providing instant and accurate communication with your users. The biggest example that comes to mind when we think of interactive content for social media is, of course, Buzzfeed! Understanding your customers isn’t easy. Which horses can carry me comfortably? There are several examples of success with curating interactive content from IFL Science, including the radioactive water map. And the best way to use interactive content in this kind of marketing is through, This increases your reach and widens your audience. Finally, this calculator is designed to determine the amount of money needed to fulfil a religious obligation. And as for webinars, we at Outgrow are holding a webinar on ‘How Interactive Content Can Boost Your Social Media Ads’. Takeaway: You can use interactives to boost other content. Newsletters too are a great way of nurturing your leads and retaining your customers. They are not only informative but carve out your image as an expert in their minds. If fact-based written content is like attending school, then interactive content is equivalent to an exciting field trip. We’ve have grouped these twenty examples into four broad categories as follows: As we looked at these interactive examples, several takeaways emerged. This post online in May 30, 2020. It engages people, it sparks conversation, and many times it can teach the brand something about customers and market trends. Giant Russian Investigation Timeline – PBS, 2. A research by Content Marketing Institute shows that 46% of SaaS marketers are making use of interactive content. The format offers a downloadable checklist which makes this quiz a bit more meaty than others in the “how smart are you?” category. are a great way of attracting leads and customers. When describing how to build a calculator, I mentioned the importance of providing the “Author Known Variable.” The success of this VR film provides the same thing–it gives an audience access to a closed experience. Arvind Patil. The increase of people staying at home resulted in an upwards trend in streaming entertainment earlier this year, as seen by the graph below. And interactive content is a great way of finding such affiliates. You can promote your event speech or booth with outcome quizzes as well. Customer interaction is the biggest advantage that comes out of interactive content. The Good-Horse.com site offers several other equine calculators: The site’s calculators show the value of answering an audience’s questions in an interactive way. Hence, the market is getting saturated. During the awareness stage, making users aware that they have a problem is key. If you want to experiment with a calculator, remember that you will need to make it relevant to your audience by answering a question or providing information they can benefit from. Water Intake Calculator – Mental Daily, 3. Save your audience time and effort–do the work for them. Share user-generated content from your fans and followers. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. In her free time, she catches up with her reading and often finds herself explaining the meaning of her eccentric name to people around her, 401 Park Ave, 10th Floor New York, New York 10016, Interactive Content Ideas For All Types Of Marketing, Creating guides, statistics, etc. It takes full advantage of the opportunities provided by the online experience. Another staff favorite is the “time-saved” calculator at coschedule.com. In the “What breed of horse can carry me?” example, the audience-known variable is weight. This keeps the listeners hooked and prevent them from losing interest. And interactive content is helpful in finding out these high profitability areas. 70 Killer Content Ideas To Post On Social Media. Game of Thrones Personality Quiz – BuzzFeed The personality quiz asks the audience a set of questions about themselves and then reveals what kind of person they really are. Quizzes have long been a favourite engagement tool, particularly on Facebook. If Buzzfeed owns the quiz space, then visualcapitalist.com owns the illustration of investment data. Tell People What You Sell 5. Appeal to emotion. Giveaways and coupons do great every holiday season. Moreover, they can also be used as display ads to drive users to your landing pages. With the potential to … As you scroll through the page, the story unfolds one paragraph at a time. It’s almost embarrassing the amount of time we have spent taking random Buzzfeed personality tests. Interactive content is gaining popularity. Takeaway: It’s never too late to provide information in an easier to use, more accessible way. Although published in November 2019, this calculator still remains relevant. One map shows the alarming scale of the fires. For example, suppose you are writing a long-form post about marketing strategies. Using chatbots, calculators, outcome quizzes, etc. 1. Another way of nurturing your leads in using surveys to follow up on their experience. A better approach would be a calculator that determines lifespan based on criteria like gender, current, age, or place of residence. In fact, the most shared quiz in the last 5 years has gotten a total of 5.4 million social interactions . This quiz from Unicef tackles misinformation on the global COVID-19 pandemic, by asking people to see if they can distinguish what the key coronavirus facts really are. It helps you resonate your brand image with your customers. Ask yourself what information would be needed to provide a specific, useful answer. Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Step inside a brain surgery with this VR film – Wired.co.uk, twenty ways you can use interactive video. This could be a UGC (user generated content) reshare of a customer post, or you using your own product. Use BuzzSumo to search for your topic and add terms such as interactive, quiz, calculator, etc. And there are so many ways in which you can use interactive content to strategize your social media marketing. And interactive content comes to the rescue here again! The millennials of BuzzFeed’s audience have been specifically targeted with this quiz. You can easily include a quiz about whether one should, Podcasts and webinars are no less when it comes to creating a good content marketing strategy. Let's take a look at 5 examples and how they work. The top 10 interactive content tools @ioninteractive via @lilachbullock Click To Tweet 7. Use interactive content to help distribute research or other posts. The clickable spreadsheet is great for people who like to use spreadsheets, the infographic-like timeline appeals to those who don’t want to click. c… The piece, published on Wired, has 2k engagements. This quiz from the Chelsea Football Club is also linked to a news event – their player’s 300th appearance on their team. Therefore, it is important to provide your customers with the most satisfaction. Creating guides, statistics, etc. Pack in adequate amounts of interactive content, and you have them hooked for life. You can easily include a quiz about whether one should hire a PPC agency or go inhouse on it! You no longer have to guess what actions on your website mean. They even used these videos to help them sell their ingredients. 2. Buzzfeed dominated the list of most engaged-with interactive content, and its posts were the most engaging for the year. 1. Avengers: Infinity War – Ten years in the making – CNN.com, 3. It’s free! It can help you increase your brand awareness, both at the booth and in your speech. A simple example of interactive marketing is insurance companies that offer free, instant quotes. – Business Insider. Remind People Who You Are, How You Got Started 2. Related Read: How Interactive Content Can Boost User Engagement. Embedded in emails, surveys do wonders. Interactive content also makes it easy to optimize your long-form posts. The calculator’s publication corresponded with the growing interest around sustainability in fashion. In fact, Another way of nurturing your leads in using surveys to follow up on their experience. Host a Poll 11. In many cases, you will need to use JavaScript, or a plugin or widget to create the visualization. Due to this, there is a huge struggle to write diverse and engaging content. The analysis proved that interactive content generates two times more conversions than passive content. See the list of IFL’s most shared interactives. In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. Let’s have a look at how you can take advantage of interactive content for all types of marketing. It would help them understand what they stand to gain by associating with your product. I welcome your thoughts in the comments.). In fact, this quiz by Buzzfeed actually got viewed more than 22 million times! Interactive content like surveys and quizzes can help you get this information—while providing a unique content experience for the viewer. Make the content practical, awe-inspiring, and beautiful or alternatively make your interactive content really practical like some of the calculators. It leverages a curiosity gap of the user and a promise of a sense of greater self-understanding. To do this right, you should first take a look at existing content that’s performing well (e.g., your top 5 blog posts, most downloaded e-books, most “liked” social post). Anything that can be quantified mathematically, or estimated mathematically, is a good candidate for a calculator. And is also a great way to convince and convert your customers. For example, an automobile company can use the quiz, ‘Are You Ready To Buy A Car?’ to be able to segment more qualified and ready leads. If you want to learn more here are twenty ways you can use interactive video. Interactive content does this very well because it differentiates you from your competition. But one thing that you can fit in everywhere is – interactive content for all types of marketing. Marketing isn’t easy, we know. Beyond quizzes, practical and useful content always does well. That’s a 40x increase. It would help them understand what they stand to gain by associating with your product. Once you have determined the result of the calculation, you can think through how to display that information. Here is a selection of quizzes from the past year that have gotten a high number of interactions: How many can you score 100% on (see what we did there)? This post is written by Etee Dubey, a full-time content marketer at Outgrow and part-time dreamer. Here are the picks we made for you: 1. It also encourages users return: all the variables it uses in calculations can change, from activity level to seasons. This engaging calculator, about the size of the horse people of different weights can comfortably ride, is a new take on body mass! 1. Aug 19, 2020 - Feel short of ideas? Can You? – Women.com, 2. It was a genius idea, hands down. The takeaway for marketers? It develops a, Here is an example of Dropbox’s referral program that did wonders to its conversion rates. It’s had 48.8k social interactions. It makes them feel heard and valued. The author provided variable is the new tax rate by income level. You can also improve your podcasts and webinars using polls in-between them. This ties into the recent, wider discourse between generational differences and the assumptions about them. Package content to appeal to people in more than one way. This beautiful map combines amazing interactive visualization with storytelling. Just directing your audience toward great resources can be engaging. It might sound obvious, but don’t forget to shout about your amazing product or service from the rooftops every now and again! Quizzes, surveys, and polls. According to founder/CEO Drew Houston, referrals increased signups by 60%, permanently. Bearing this in mind, you need to consider the most innovative lead generation ideas and choose the ones that suit your business the best. Not only do you advertise your products in the most subtle way, but also engage with them. Unfortunately, easy to produce does not always mean quality. Here are some ideas for quizzes that you can create to promote your part in the marketing event: Leverage a trending topic, while delivering high value content. Interactive content is inherently engaging in nature and tends to go viral on social media channels. Fact or fiction: How much do you know about the coronavirus disease (COVID-19)? You can use various kinds of interactive content for the same. Business isn’t about selling a product or a service, but an experience. Â Post a How To or Tutorial 9. For more ideas on what you can create with interactivity, check out these cool interactive content ideas. Marketing isn’t unidimensional. Passively-read content still has a place, and always will – but the state of the art has progressed beyond it, and the tastes of the audience have refined. In fact, 63% of online users talk to a chatbot without being aware of it. Interactive content helps attract affiliates through such value-based templates. And interactive content is a great way of finding such affiliates. Sovereign House, Church Street, Brighton, BN1 1UJ | Company number: 11796969 | VAT number: 316 140 051, Result of calculation = (Audience known variable) +, -,/, or x  (Author known variable). Most were part of a larger piece of content or standalone pieces that linked to other articles and served as a vehicle to draw attention to the other post. From the same research, it’s found that 77% of SaaS marketers agreed that interactive content also have reusable value. If so a video experience of some sort may be a good, high production value content piece for you. Almost. Affiliate marketing is like referral marketing, except it’s all business. Year-on-year, the average number of engagements has only increased by 0.8%. Videos: Generally speaking, videos make one of the key elements of content strategies. Interactive Content Ideas For Any Budget: Knowing that, how do blog owners retain readers, or more importantly, how do blog owners engage their readers? It helps them give feedback about your product/service and voice their opinions on their experience. Here’s an infographic that Outgrow created that talked about 12 great Christmas promotional ideas. A good way to drive engagement and shake up your usual posting process is by utilizing interactive content. Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagramcan be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. Using polls, calculators, outcome quizzes and assessments are a great way of engaging your audience. It helps them give feedback about your product/service and voice their opinions on their experience. Interactive content is your main weapon in the artillery. You can also interactive content to educate your high-value accounts. ThredUp’s Fashion Footprint Calculator was posted online in Jan 15, 2020. Outgrow Blog » Content Marketing » Interactive Content Ideas For All Types Of Marketing. With more entertainment streaming services becoming available, this calculator allows users to calculate what they are actually spending on streaming services. Published in June 2018, this piece has 42.8k engagements and 30 backlinks. The best approach would allow for multiple variables and create a very specific result. You can always include a quiz or an assessment to ensure that your readers engage with your posts. Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Giveaways and contests are a great way of increasing reach on social media and attracting new accounts. And polls and surveys are another great way of gathering feedback from the same. Make sure your prize is brand related, and remember that simple is okay. This is the essence of content curation. 18 Fun Social Media Marketing Ideas to Spice Up Your Social Media Campaigns. An ROI calculator is one of the simplest ways to attract affiliates. And the best way to use interactive content in this kind of marketing is through giveaways and coupons. The blazes in the Amazon are so big they can be seen from space. Fashion Footprint Calculator – ThredUp, 2. Only Someone With A Chef IQ of 149+ Can Pass This Cooking Quiz. Part of its appeal may lie in providing information in multiple formats. With the help of Quiz/polls purchase intent of customer, pitfalls of … Here is an example of a, ABM or Account-Based Marketing, on the other hand, is an extremely focused business strategy. This is an important and timely example of how linking to a trending topic can help distribute information that can save lives. In fact, this quiz by Buzzfeed actually got viewed more than, This kind of content tends to do great on social media. Not for the squeamish (Full disclosure: I only watched the first few minutes). You can ask a question about the podcast/webinar or just gather feedback on your content. 3. This kind of interactive content is extremely attractive and engages the user. Share a Quote (Graphics or Text) 7. Interactive content can also help you engage your audience at events. They can be used as posts on your social media platforms. When it comes to content marketing in 2021, interactive is the key to success. Dropbox successfully churned up a referral system that got successful like no other! And you can use it everywhere. Importantly, calculators take broad swaths of information and make them personal, based on a variable. 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